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The idea behind our flower subscription started from a pattern we noticed in our order data. A group of customers, maybe 10 to 15% of our repeat buyers, were placing the same order every week or two. Same flower type, same delivery address, same Tuesday slot. They weren't shopping. They were maintaining a habit. We built the subscription to make that habit easier. Choose a flower type, pick a frequency (weekly, fortnightly, or monthly), and we deliver fresh stems to your door on the same day each cycle. Over 3,000 subscribers have signed up since we launched, making it one of the quieter but most consistent parts of our business. How It Works Our subscription is deliberately simple. You pick one of 12 flower options, and we deliver it on your chosen day. There's no lock-in contract; you can pause, skip, or cancel anytime. Each delivery is a fresh cut from the week's market supply, so the quality tracks what we'd use for a one-off order at the same price. The range covers different moods and budgets: Entry tier (from $44 to $47): Baby's Breath ($44), Eustoma ($44), and Matthiola ($47). Simple, single-variety bunches that brighten a room without being over-designed. The Matthiola in particular has a sweet fragrance that subscribers regularly mention. Classic picks ($47 to $60): Roses ($47), Orchids ($49.90), and Lilies ($60). Roses come in a rotating colour palette. Orchids are phalaenopsis stems that last 2 to 3 weeks per delivery. Lilies open gradually over 5 to 7 days, which means the arrangement actually changes throughout the week. Premium tier: Glass Vase ($89) and Ecuador Roses ($140). The Glass Vase subscription arrives ready to display (no arranging needed), and Ecuador Roses use long-stemmed premium roses sourced directly from Ecuadorian farms. These are the options subscribers choose when the flowers are for a visible spot, like a living room centrepiece, a reception desk, or a studio. If you'd like to compare options side by side, browse the full subscription range with frequency and pricing details on each. Who Subscribes (and Why) Our subscriber data tells an interesting story. Roughly half are self-buyers: people who order flowers for their own home or workspace. They're not buying for occasions. They're maintaining an environment. One subscriber told us she started her weekly baby's breath delivery during WFH and never stopped because her home office "felt wrong" without fresh flowers on the desk. The other half are gifters who set up a subscription for someone else: a parent, a partner, a friend recovering from surgery. The recurring delivery turns a one-time gesture into an ongoing one. We see a spike in gift subscriptions around Mother's Day and Valentine's Day, but the retention rate is strong year-round. Corporate subscribers make up a smaller but growing segment. Offices, co-working spaces, restaurants, and hotel lobbies use our weekly deliveries to keep fresh flowers in rotation without the admin overhead of reordering. What We've Learned Running a Subscription Running a flower subscription in Singapore has its own set of challenges that don't exist with one-off orders. Consistency is the hardest part. A subscriber who receives beautiful roses in week one notices if week three's roses look slightly less vibrant. So we grade our subscription stems separately. Each delivery gets the same quality standard as a one-off purchase at the same price point. Seasonal availability also matters. Certain flowers fluctuate in supply (peonies and tulips, for instance, are seasonal imports). For subscription flower types that are available year-round (roses, baby's breath, orchids), we maintain supplier relationships that prioritise consistency. For our Loose Stalks ($73) option, we deliberately use a mixed-variety format so we can work with whatever's freshest that week. Start Your Flower Subscription 12 options from $44/delivery. Weekly, fortnightly, or monthly. No lock-in. Free delivery across Singapore. Join 3,000+ subscribers. Browse Subscriptions → Curious but not ready to commit? Windy, our AI florist, can help you pick the right flower type and frequency based on your space, preferences, and budget. Frequently Asked Questions Can I pause or cancel my subscription? Yes. There's no lock-in or minimum commitment. You can pause for any period, skip a specific delivery, or cancel entirely through your account or by contacting us. Changes take effect from the next delivery cycle. Do I need to provide a vase? Most subscription options arrive as wrapped stems, so you'll need your own vase. If you'd prefer a ready-to-display option, the Glass Vase subscription ($89) arrives fully arranged in a reusable glass vase each delivery. Can I set up a subscription as a gift? Absolutely. At checkout, enter the recipient's delivery address instead of your own. You can include a message card with the first delivery explaining the gift. The recipient will receive flowers on your chosen schedule without needing to do anything.

We introduced flower boxes to our collection about two years ago, and they've quietly become one of our strongest sellers for one reason: they solve the packaging problem that bouquets don't. A bouquet is beautiful, but it arrives exposed, needs a vase, and can be fiddly to transport. A flower box arrives self-contained: lid on, flowers cushioned, ready to present as-is. That makes flower boxes the default choice for customers who want the flowers to double as the gift packaging. No wrapping paper, no separate vase, no assembly. Open the lid, and you're looking at a complete arrangement. Why Flower Boxes Work So Well in Singapore There's a practical angle that's specific to Singapore. A lot of flower deliveries here go to offices, hospitals, and condos where the recipient is away from home. A bouquet in cellophane needs immediate water. A flower box has a concealed foam insert that keeps stems hydrated, so the arrangement looks fresh for hours even before the recipient finds a final spot for it. For office deliveries especially, the box sits neatly on any desk without toppling or dripping. It's self-contained in a way that a traditional bouquet just isn't. The compact form factor also matters. Singapore apartments and offices are tight on space. A flower box has a defined footprint, so it fits on a coffee table, bedside shelf, or reception counter without sprawling. We've had customers tell us they chose a box specifically because their partner's studio apartment doesn't have room for a tall vase arrangement. Our Flower Box Range Everyday Boxes ($44 to $79) Our entry-level boxes are designed for spontaneous gifting. The Daily Surprise Flower Box ($44) is our florist's-choice option. We pick the freshest stems from the day's market haul and arrange them into a compact box. Every box is different, which makes it a genuine surprise. The Admiration Flower Box ($55) uses warm-toned roses and carnations for a more defined colour story, and the Cotton Candy Flower Box ($72) is a pastel arrangement that's consistently one of our top picks for birthday gifts. The Born Pink ($79.90) leans into a full pink palette: roses, carnations, and spray roses packed tight in a round box. It's the one customers choose when they want something unmistakably "pretty" without being over-the-top. If you're not sure which palette suits the recipient, browse the full flower box range and filter by colour or price. Premium & Gift Pack Boxes ($89 to $219) For occasions that call for something more substantial, our premium boxes combine flowers with additional gifting elements. The Endearment Flower Box ($55) pairs roses with dried accents for a longer-lasting look. At the higher end, the Celebratory Basket ($219.90) is a full gift basket with fresh flowers, snacks, and a bottle, designed for birthdays, milestones, and corporate thank-yous. Design Details That Matter A flower box looks simple from the outside, but the design constraints are tighter than a bouquet. The stems are cut short and anchored in floral foam, which means every stem needs to be placed with precision. There's no room to hide gaps behind wrapper folds. The foam also means we need to choose varieties that absorb water efficiently from a shallow reservoir, which rules out some of the thirstier tropical stems. We've tested dozens of box shapes and sizes. Our current range uses round and square boxes in matte finishes. They look premium without being fragile. The lids are designed to lift cleanly without disturbing the arrangement, and we include a ribbon seal so the box can be presented as a wrapped gift. One detail our regulars appreciate: the box itself is reusable. After the flowers are done, the box works as a storage container, jewellery holder, or decorative accent. We've seen customers stack them on shelves as part of their room styling. Discover Our Flower Box Collection 26 designs from $44, compact, self-contained, and ready to gift. Free same-day delivery across Singapore. Shop Flower Boxes → Need help choosing? Windy, our AI florist, can match you with the right flower box based on your occasion, budget, and colour preferences. Frequently Asked Questions How long do flower box arrangements last? Fresh flower boxes typically last 4 to 6 days. The floral foam inside keeps stems hydrated, but we recommend adding a small amount of water to the foam every 2 days and keeping the box away from direct sunlight. Preserved and dried flower boxes last 6 to 12 months with zero maintenance. Can I add a message card to the flower box? Every order comes with a complimentary handwritten message card. You can add your message at checkout and we'll write it by hand, not printed. Are flower boxes suitable for hospital deliveries? Flower boxes are an excellent choice for hospitals because they're compact and self-contained. However, please note that deliveries to hospitals and medical centres are currently unavailable for all products.

When I first started expanding Windflower's product range beyond hand bouquets, vase arrangements weren't on the radar. Most florists in Singapore treated them as an afterthought, a bouquet dropped into a generic glass jar. But after years of fielding the same customer request ("I love the flowers, but I don't have a vase at home"), we realised the real opportunity: design the arrangement around the vessel, not apart from it. Today, our flower vase arrangements are one of the strongest parts of our catalogue. Over 50 designs, from a $45 carnation jar to a $259 hydrangea centrepiece, each one ready to display the moment it arrives. No trimming, no arranging, no hunting for a vase that fits. That's the whole point. Why We Design Differently for Vases A bouquet and a vase arrangement might use the same flowers, but the design logic is completely different. With a bouquet, the stems are gathered tight and the presentation is one-sided, the recipient sees a "face." With a vase, the arrangement sits in the round. It needs to look good from every angle, which changes how we layer stems, where we place focal blooms, and how much greenery we use as filler. There's also the practical side. A vase arrangement needs enough stem length to anchor in water, but not so much that the proportions look off. We test every vessel in our range for weight (it shouldn't tip), opening diameter (too wide and the stems splay; too narrow and you can't fit enough variety), and water capacity (a shallow vase dries out faster in Singapore's heat). This kind of detail matters because the arrangement needs to hold up for 5 to 7 days in a tropical climate. We've tested dozens of vase shapes over the years and settled on the ones that perform best, clear glass cylinders for visibility, ceramic jars for a warmer feel, and our signature caramel bottles for a casual, modern look. Choosing the Right Arrangement for the Occasion One of the most common questions we get is, "Which vase arrangement suits my occasion?" Here's how we think about it at the studio: For Homes & Housewarmings Living room centrepieces need presence without being overwhelming. Our Hitomi Vase ($126) is one of our most popular picks here, it pairs roses with seasonal fillers in a classic glass vase that fits coffee tables and console shelves equally well. For something warmer, the Hopeful Flower Vase ($103) uses soft peach and cream tones that work in most Singapore apartment colour schemes. For the Office We get a surprising number of corporate orders for vase arrangements, they're easier to maintain than bouquets because they arrive in water, ready to sit on a reception desk or meeting room table. The Bright Smile Vase ($108) with its sunflowers and eucalyptus is a frequent pick for office gifting. It's cheerful without being fussy, and sunflowers hold up well in air-conditioned environments. For Romantic Gestures Dinner table centrepieces are where vase arrangements really shine. A bouquet laid on a table takes up too much space and can't stand upright. A vase arrangement, on the other hand, creates a natural focal point without getting in the way of plates and glasses. The Cupid Vase ($108) is designed exactly for this, roses, lisianthus, and wax flowers in a compact glass vase, sized so two people can still see each other across the table. For "Just Because" Not every flower delivery needs a reason. Our Daily Surprise In A Vase ($75) is our most popular entry point, our florists pick the freshest stems from that day's market haul, so every arrangement is unique. It's the one we recommend when someone says, "I just want something pretty on my desk." We also carry a dried version ($83) for anyone who wants something longer-lasting. What Sets Our Vase Collection Apart We've been doing this long enough to know that the small things compound. A few details that our regular customers notice: Vessel quality. We don't use disposable containers. Every vase in our range is a proper glass or ceramic piece that the recipient can reuse. Some of our best-sellers, the caramel bottle, the frosted cylinder, the ribbed jar, have become recognisable as Windflower designs. Customers order again partly because they want another vase for a different room. Stem-to-vessel pairing. Each design is built for its specific vase. The Carnations In Caramel Vase ($45) uses short-stemmed spray carnations that sit snugly in our narrow-neck caramel bottle. Putting the same stems in a wide cylinder would look sparse. Conversely, the Cheery Yokina Vase ($179.90) uses long-stemmed roses and hydrangeas that need room to open, it comes in a wider vessel with more depth. Climate consideration. Singapore is humid and warm year-round, which affects how long different blooms last in an arrangement. We've gradually moved toward varieties that perform better here, carnations (7 to 10 days), chrysanthemums (10+ days), and tropical fillers like hypericum berries. Roses are always popular, but we pair them with hardier stems so the arrangement doesn't look tired after day three. Premium Vase Arrangements for Special Moments For occasions where the arrangement itself is the gift, anniversaries, milestone birthdays, congratulations, our premium range starts where most florists stop. The Blissful Blossoms Vase ($185) is a full-bodied arrangement of roses, matthiola, and lisianthus that fills a room. And for something truly memorable, the Celestial Blue Romance ($259.90), a lavish hydrangea centrepiece that we build to order. We also carry preserved flower vases for anyone who wants the look of fresh flowers without the maintenance. The Cotton Fluff Vase ($88) lasts 1 to 3 years with zero upkeep, popular with customers who travel frequently or want flowers in spaces where watering is impractical. Browse Our Full Flower Vase Collection 50+ designs from $45, with free same-day delivery across Singapore. Every vase arrangement arrives ready to display, no arranging needed. Shop Flower Vases → Not sure which arrangement suits your space? Try Windy, our AI florist, describe your room, occasion, or budget and Windy will match you with the right vase arrangement in seconds. Frequently Asked Questions Do I need to transfer the flowers to another vase? No. Every arrangement arrives pre-arranged in its vase with water. Just unwrap the packaging, place it where you'd like, and top up the water every 2 to 3 days to keep the flowers fresh. How long do fresh vase arrangements last in Singapore? Most of our fresh vase arrangements last 5 to 7 days in Singapore's climate. Carnation and chrysanthemum-based designs tend to last longer (up to 10 days), while rose-heavy arrangements peak around day 5. Keep the vase away from direct sunlight and air-conditioning vents for the best longevity. Can I request specific flowers in a vase arrangement? Our named designs use set flower combinations, but our Daily Surprise range gives our florists creative freedom with the freshest stems available. If you have a specific colour or flower preference, add a note at checkout and we'll accommodate where possible.

I was 22 and freshly out of National Service when my parents handed me the keys to their flower shop at Loyang Point in Pasir Ris. The shop had been there since 1997, my mum behind the counter arranging roses and statice in coloured rice paper, my dad handling deliveries. Annual turnover sat around $50,000 to $60,000, with single-digit sales on a good day. I had no business degree, no driving licence, and roughly zero understanding of what I was getting into. I pumped in every dollar I had saved and got to work. That was November 2014. Eleven years later, Windflower Florist has delivered over 200,000 bouquets across Singapore, been featured in CNA, AsiaOne, and Her World, and carries a 4.8-star Google rating from nearly 1,500 reviews. This is what I learned along the way. Everything I Know About Flowers, I Learned From My Mother My mum is the original Windflower florist. I grew up watching her trim stems at the Loyang Point shop, her hands always stained green from foliage, calluses on her fingers from years of wire work. She never studied floristry formally, but she could look at a bucket of roses and tell you within seconds which stems had another three days in them and which wouldn't last the night. That instinct is something you can't learn from a course. It shaped how I approach every arrangement today: start with what the flowers tell you, not what the catalogue says. Our Daily Surprise ($66) exists because of this philosophy, our florists pick the freshest blooms each morning and arrange whatever inspires them. The Renovation That Changed Everything When I took over, the shop looked like every other neighbourhood florist in Singapore: glass display cooler, coloured rice paper, the standard combination of roses, baby's breath, and statice. I knew we had to change if we wanted to survive. I spent my savings renovating the shop and switched to a Westernised aesthetic, brown kraft paper, cotton wrapping, unconventional bloom combinations that nobody in the area was doing. The neighbours in the mall questioned my parents' decision. Why didn't they push their son toward university instead? That criticism became fuel. The first real test came on Valentine's Day. Before the revamp, we'd do about $8,000 in Valentine's Day revenue. After? $30,000. That single week told me the bet was right. Customers in Singapore were ready for something different, they just didn't have anywhere to find it. The $10 Bouquet That Taught Me Pricing Is Emotional Early on, during a stretch where I was feeling down and questioning everything, I arranged a pot of withering flowers, blooms that were past their prime but still had character. I listed it online for $10 with a note: "If you resonate with this piece, it's yours." Someone bought it within hours. That taught me something I still carry: people don't just buy flowers for how they look. They buy them for how they feel. A Resilience bouquet ($52) isn't our most expensive arrangement, but it's one of the most requested, because customers connect with what it represents. 6am McDonald's Breakfast and a Bouquet to Sembawang In the early days, I didn't have a driving licence. One morning, a customer needed a delivery to Sembawang, the opposite end of Singapore from our Pasir Ris shop. I woke up at 6am, bought McDonald's breakfast on the way, and took the bouquet across the island by public transport. Pasir Ris to Sembawang and back. Four hours, door to door. I don't tell this story to romanticise hustle. I tell it because it's the reality of building a delivery florist from scratch in Singapore. Today, we offer free same-day delivery across the entire island, every HDB estate, every condo lobby, every office building. We got there by doing it the hard way first. What I Sacrificed Building Windflower cost me friendships and relationships. When you're working 14-hour days, sourcing at 4am, arranging until the last delivery goes out, then answering messages until midnight, you miss birthdays, dinners, weekends. People stop inviting you because they already know the answer. My parents were "both delighted and exhausted" as orders surged. They'd built a quiet neighbourhood business; now it was turning into something much larger than any of us planned. Within three years of the takeover, annual turnover hit $1 million. By 2025, we reached $2.5 million. I don't regret any of it. But I want to be honest: there's a cost. "Retail is not a race, but a marathon" is something I say often, and I mean it literally. What the Press Got Right (and What They Missed) CNA featured us in 2016 with the headline "Blooming with the times", I was 24 then, two years into the takeover. VulcanPost followed in 2017, calling us one of the "S'pore Millennials Who Injected Life Into Family Brands." By then, orders had surged 1,000%. In 2022, AsiaOne ran a piece with the quote I'm still known for: "I'm the wingman of all men in Singapore." And in 2023, Her World did a full profile: "He's a second-generation florist who built a million dollar business." What the press pieces captured was the growth story. What they often missed was the craft itself, that I'm a florist before I'm a business owner. "I love flowers before I love the numbers," I told Her World. That's still true. Every Marigold ($142) or Golden Grace ($153) that leaves our studio reflects decisions made by someone who genuinely cares about which stem goes where. What I'd Tell Someone Taking Over a Family Business Don't copy what your parents did and don't throw it all away either. My mum's eye for which flowers have life left in them still shapes our sourcing. My dad's delivery discipline is baked into our logistics. But the kraft paper, the Instagram presence, the online-first model, those were mine to build. The neighbours who questioned my parents' decision, some of them order from us now. Not because I proved them wrong, but because the product speaks for itself. Not sure which bouquet to choose? Try Windy, our AI florist, tell Windy your occasion and budget, and get matched with the perfect arrangement in seconds. From Our Family to Yours Every bouquet carries the craft of two generations of florists. Free same-day delivery across Singapore. Browse Hand Bouquets →

Most of the questions we receive about delivery come down to one thing: cut-off times. Someone looks at the clock at 11 AM and wants to know whether flowers can still arrive that afternoon. The answer depends on the slot, the day, and whether they need standard or express. This page lays out exactly how our delivery system works, so you can make a decision without needing to contact us first. Standard delivery timeslots and cut-off times We run structured timeslots, not open windows. Each slot has a specific cut-off: place your order before it, and your flowers go out in that slot. Miss the cut-off by even a few minutes, and the order moves to the next available slot. Monday to Saturday Delivery window Order by 10 AM to 2 PM 8 AM 2 PM to 6 PM 12:30 PM 6 PM to 10 PM (Mon to Fri only) 3:30 PM The evening slot (6 PM to 10 PM) runs Monday to Friday only, not Saturday. If you need an after-work delivery on a Saturday, the 2 PM to 6 PM slot is the last standard option. Sunday Delivery window Order by 11 AM to 3 PM 8:30 AM Sunday has a single slot with an earlier cut-off. If you need Sunday delivery, place your order the night before or set an early alarm. This slot fills quickly on weekends with significant occasions. Express delivery: 1-hour windows When the standard slot is not precise enough, or you need flowers in the next hour or two, express delivery gives you a 1-hour window. Express slots are available daily, priced from $25, with tiered rates ($25, $30, $35) depending on the slot and location. It is not a flat rate across all bookings. Express slots run Monday to Saturday from mid-morning through late afternoon. Each slot requires ordering at least one hour before the window opens. The last express slot of the day closes at 3:30 PM for a 4:30 PM to 5:30 PM delivery. Express delivery is the right call when timing is specific: you know the person will be at a particular place at a particular time and want the flowers to arrive within that window, not just sometime in a four-hour block. Self-collection from our studio If you prefer to pick up the arrangement yourself, self-collection is free at our studio at 60 Kaki Bukit Place, #07-09, Singapore. Collection slots run Monday to Saturday (10 AM to 1 PM and 2 PM to 4 PM) and Sunday (11 AM to 4 PM), subject to the same cut-off logic as delivery. Walk in without ordering and we cannot guarantee your arrangement is ready. The on-time guarantee If your flowers do not arrive within the timeslot you selected, your order is free. This is not a fine-print clause. It is the operational standard we hold ourselves to, backed by a 4.8-star Google rating across over 1,600 reviews. We monitor every delivery in real time and coordinate with our couriers to ensure timing is met. Free delivery and what it covers Standard delivery is free across Singapore on all timeslots. No minimum order, no promo code, no surcharge for residential or commercial addresses. Full details are on our free delivery page. Two restrictions to note: we do not deliver to hospitals or medical centres, and we do not deliver internationally. If someone is in hospital, the practical alternative is ordering to their home address for when they are discharged. What to order if you are short on time Browsing the full catalogue under time pressure is not ideal. A few shortcuts: If the occasion matters but you have no preference on style: the Daily Surprise (from $66) lets our florists pick the freshest blooms available that day. It consistently lands well because the flowers are chosen for what is genuinely good that morning, not what has been sitting in stock. If you want to keep it simple: a single premium rose from the hand bouquet range starts from $34 and reads as considered rather than rushed. If the occasion is significant: browse the full collection with enough time to choose. A same-day order placed at 7:50 AM can still make the morning slot. Every order includes a complimentary handwritten message card. You type your message at checkout and someone at our studio writes it out by hand before the bouquet leaves. On a rushed order, a well-written card often carries more weight than the arrangement itself. Take a minute with it. When same-day is not possible If the last cut-off for the day has passed, the next available slot is the following morning. On a Sunday evening, that means Monday from 10 AM to 2 PM with an 8 AM order cut-off. Plan ahead where you can: a scheduled next-day delivery is a better outcome than a missed same-day window. Unsure which slot or arrangement suits your situation? Windy, our florist assistant, can help you work through the options quickly. Frequently asked questions What is the latest I can order for same-day delivery on a weekday? The last cut-off on a weekday (Monday to Friday) is 3:30 PM, for the 6 PM to 10 PM evening slot. On Saturday, the last standard cut-off is 12:30 PM for a 2 PM to 6 PM delivery. On Sunday, the only cut-off is 8:30 AM for an 11 AM to 3 PM delivery. Does express delivery cost extra? Yes. Express 1-hour delivery is priced separately from standard delivery, starting from $25 with tiered rates of $25, $30, or $35 depending on the slot and delivery location. Standard same-day delivery on all regular timeslots remains free. Can you deliver to offices and commercial buildings? Yes. We deliver to offices, hotels, commercial buildings, and residential addresses across Singapore. For office deliveries, include the company name, floor, and unit number so the courier can reach the recipient without delays. What if the recipient is not home to receive the flowers? Include the recipient's contact number at checkout. Our courier will call ahead to coordinate. If no one is available to receive the delivery, the courier will follow up to arrange an alternative. Providing an accurate number is the most reliable way to prevent delivery issues.