About Us

Do it with passion or not at all.

Our team came to flowers from all walks of life. Some of us left office jobs, some left careers that looked safer on paper, and all of us stayed because this work makes people's days a little brighter. We believe the only way to do great work is to love what you do, and that belief goes into every bouquet we arrange.

Our family flower shop opened at Loyang Point in 1997. Stanley took over in November 2014, and we launched the Windflower Florist brand in 2016. This page tells our story, from those early mornings at the family shop to more than 200,000 bouquets delivered across Singapore.

The original Windflower Florist & Gifts shopfront at Loyang Point
Original Windflower Florist shop at Loyang Point Pasir Ris 1997

OUR STORY

From a family stall at Loyang Point

Before Windflower Florist had a name, it had a counter. Stanley's parents opened their flower shop at Loyang Point in 1997. He grew up among fresh stems, paper wraps and early market mornings. In November 2014, he took over the family shop. We launched the Windflower Florist brand in 2016, building on what his parents had started.

Others have told that story better than we could. Vulcan Post wrote about the son who revived his family's wilting business, and Her World profiled the second-generation florist behind our studio. You can find those features on our press and reviews page.

Read Stanley's full story

The Windflower journey

  • Where it all began

Our family flower shop opens

Stanley's parents open a small flower shop at Loyang Point. He grows up around early market mornings, fresh stems and paper wraps. Before flowers become his work, they are simply part of home.

The original Windflower Florist & Gifts stall at Loyang Point
  • The next generation

Stanley takes over the family shop

In November 2014, Stanley takes over running his parents' shop. He brings fresh ideas to the bouquets and their wrapping, while keeping the hands-on care he grew up with.

The original Windflower Florist & Gifts stall at Loyang Point
  • A new name, the same family roots

The Windflower Florist brand launches

We launch the Windflower Florist brand in 2016. The family shop has a new name and a new chapter, with the same love for flowers behind every bouquet.

Renovated Windflower Florist storefront at Loyang Point with flower display cooler and kraft paper aesthetic
  • Room to grow

From stall to studio

Windflower outgrows the little shopfront and moves into a full working studio at Primax. That same year, Vulcan Post shares the story of the 25-year-old son who revived his family's wilting business.

  • Our new home

A new home at Eunos Tech Park

We move to our current home at Eunos Tech Park, with more room for the team, the flowers and the morning market hauls.

  • Windflower today

200,000 bouquets and counting

More than 200,000 bouquets hand-delivered across Singapore since 2016, rated 4.8 by 1,700+ Google reviewers. Different beginnings, one team, and every bouquet still made by hand.

1997
2014
2016
2017
2024
Today

What we stand for

Handcrafted, fresh daily

Every bouquet is arranged by hand in our studio on the day it goes out, never off a shelf.

On time, or it's free

Free same-day delivery across the island, backed by our promise: on time, or it's free.

Second-generation craft

Windflower is founder-led to this day. The techniques we use were learned at the family stall and refined over years in the studio.

Flowers that give back

We partner with Hello Flowers, a local social enterprise, on guided creative and wellbeing experiences.

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