About Us

Do it with passion or not at all.

Our team came to flowers from all walks of life. Some of us left office jobs, some left careers that looked safer on paper, and all of us stayed because this work makes people's days a little brighter. We believe the only way to do great work is to love what you do, and that belief goes into every bouquet we arrange.

Windflower Florist is a homegrown Singapore florist, founded in 2016 and still led by a second-generation florist. This page tells our story, from a little family flower stall at Loyang Point to more than 200,000 bouquets delivered across the island.

The original Windflower Florist & Gifts shopfront at Loyang Point
Original Windflower Florist shop at Loyang Point Pasir Ris 1997

OUR STORY

From a family stall at Loyang Point

Before Windflower Florist had a name, it had a counter. Our founder Stanley grew up in his family's flower shop at Loyang Point, surrounded by fresh stems, paper wraps and early market mornings. When the shop began to struggle, he chose flowers over a safer career, and in 2016 Windflower Florist was born.

Others have told that story better than we could. Vulcan Post wrote about the son who revived his family's wilting business, and Her World profiled the second-generation florist behind our studio. You can find those features on our press and reviews page.

Read Stanley's full story

The Windflower journey

  • Where it all began

A childhood among flowers

It all starts at a small family flower stall in Loyang Point. Early mornings, market runs, fresh stems and paper wraps. Floristry was never a business plan for us; it was simply home.

The original Windflower Florist & Gifts stall at Loyang Point
  • The takeover

Windflower Florist is founded

Stanley takes the leap. The shop is renovated from top to bottom, kraft paper replaces cellophane, and a small team starts to gather around one simple idea: do it with passion, or not at all.

Renovated Windflower Florist storefront at Loyang Point with flower display cooler and kraft paper aesthetic
  • Room to grow

From stall to studio

Windflower outgrows the little shopfront and moves into a full working studio at Primax. That same year, Vulcan Post shares the story of the 25-year-old son who revived his family's wilting business.

  • Our new home

A new home at Eunos Tech Park

We move to our current home at Eunos Tech Park, with more room for the team, the flowers and the morning market hauls.

  • Windflower today

200,000 bouquets and counting

More than 200,000 bouquets hand-delivered across Singapore since 2016, rated 4.8 by over 1,600 Google reviewers. Different beginnings, one team, and every bouquet still made by hand.

Roots
2016
2017
2024
Today

What we stand for

Handcrafted, fresh daily

Every bouquet is arranged by hand in our studio on the day it goes out, never off a shelf.

On time, or it's free

Free same-day delivery across the island, backed by our promise: on time, or it's free.

Second-generation craft

Windflower is founder-led to this day. The techniques we use were learned at the family stall and refined over years in the studio.

Flowers that give back

We partner with Hello Flowers, a local social enterprise, on guided creative and wellbeing experiences.

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