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After delivering more than 200,000 bouquets since 2016, we have learned that a last-minute flower order is not necessarily a forgotten occasion. For many people, deciding today is simply how gifting happens. That lifetime delivery count includes the years before our current Shopify records. For a consistent, measurable view of ordering behaviour, we separately reviewed more than 90,000 everyday Windflower orders placed through Shopify between January 2021 and July 2026. Nearly one in four was ordered on the delivery day, and more than half were placed within 24 hours of delivery. Those patterns have changed how we plan urgent orders and what we ask customers to check before a bouquet leaves our studio. What our order history shows 24% of everyday orders were placed on the delivery day. 56% were placed within 24 hours of delivery. Only about 4.5% were booked 15 or more days ahead. Rounded figures from Windflower's non-cancelled Shopify orders. The method and limits are explained below. Last-minute ordering is normal, not exceptional The strongest finding is not that some customers order flowers on the same day. It is that same-day and next-day orders make up most of the everyday pattern. People decide on the day for all sorts of reasons, and our order history shows this is the norm rather than the exception. That does not make the gift less thoughtful. In our experience, the part that needs care is not how many days ahead the order was placed. It is whether the sender has given us enough information to prepare the arrangement and complete the handover properly. These figures describe Windflower's customers, not every flower buyer in Singapore. They are still useful because the pattern appears across several years of our own orders rather than a short promotion or survey. Two ordering waves shape the day Our same-day orders tend to rise most sharply in the late morning. There is also a smaller wave around midnight. The order data does not tell us why each order arrives when it does, so we plan capacity around both waves rather than a single story. Late morning is where good delivery information matters most. A customer may still have several choices, but each available window has a cut-off and limited capacity. Rather than copying a schedule into this article and letting it go stale, we keep the current windows, fees and coverage on our delivery information page and show live availability again at checkout. Same-day or next-day? Plan around the handover Choose same-day When the flowers need to arrive today, the recipient can be reached, and one of the live delivery windows works for the handover. Choose next-day For a morning ceremony, an uncertain office schedule, or a venue with controlled access. Delivery to the recipient's home the evening before is often easier to coordinate. Choose express When a broad standard window will not work. Available express windows and their exact fees are shown at checkout. What makes an urgent delivery easier The bouquet is only half of a successful order. The other half is reaching the right person at the right place. A complete address and a working contact number become especially important when there is little time to correct a mistake. Name the exact handover point. For an office, campus, hotel or event venue, include the building, level and a practical meeting point. Check that the recipient can answer. A surprise still needs someone who can receive it, or a representative such as reception or security who is allowed to help. Use the recipient's current number. Drivers sometimes need to coordinate access on arrival. A missing digit can turn a simple handover into a delay. Keep the delivery window realistic. If the recipient will be moving between locations, send the flowers to the place where they will definitely be available. These details sound small, but they are more useful than a long note asking the driver to arrive at an exact minute inside a broad standard window. What happens after an urgent order is placed The selected date, delivery window and address enter the order with the arrangement and message-card details. Our team prepares the flowers for that delivery window, checks the finished arrangement and coordinates the handover through the delivery route. On a busy day, choosing from what is genuinely available matters. Product availability, delivery capacity and the destination all affect what checkout can offer. This is why we would rather show a customer a smaller set of real choices than promise a slot that the team cannot fulfil. A complimentary handwritten message card is included with each flower order. For a last-minute gift, taking another minute to write a specific message often does more than adding another item to the cart. Your browser does not support embedded video. A short look at a real Windflower delivery run: checking the bouquet, refreshing it and carrying it towards the handover point. The clip has been shortened to protect customer privacy. Why next-day can be the better last-minute choice When today's final suitable window has closed, choosing tomorrow is not a failed same-day order. It gives the sender time to confirm the address, check the recipient's movements and choose a handover that is less likely to interrupt a meeting, ceremony or journey. For morning events, delivery to a home address the evening before is usually safer than trying to reach a campus or venue shortly before entry. The flowers can stay in a cool room with their water source intact until it is time to leave. Need flowers for today or tomorrow? Check the live delivery options first, then choose an arrangement that suits the person rather than the rush. Check delivery options Browse hand bouquets How we calculated these figures We analysed more than 90,000 non-cancelled everyday Windflower orders placed through Shopify from 6 January 2021 to July 2026. The delivery date came from the order's delivery-date tag where available, with the saved delivery-date field used as a fallback. This covered about 99% of eligible orders. Same-day means the order date in Singapore matched the delivery date. Within 24 hours includes orders placed for the same day or the following day. We used ordinary non-peak orders for the headline baseline. Peak occasions such as Valentine's Day were not used as the benchmark because closed or capacity-limited slots can make the numbers reflect supply limits rather than customer preference. The analysis has limits. It describes Windflower's own customers and available delivery system, not all Singapore residents. Cut-off times, sold-out arrangements and seasonal capacity can also influence when an order is placed. We publish rounded shares and never use customer names, addresses, messages, revenue or individual order records in this analysis. Figures prepared in July 2026 and reviewed on 2 August 2026. Windflower's Shopify order history begins in January 2021.